I developed a short-term Facebook campaign leading up to Fat Tuesday to promote the bakery's famous paczkis successfully. This involved creating a two-month-long social media calendar with engaging content, including a short video series #FatTuesdaySurvivalGuide. I also designed a geo-filter accessible for Snapchat users in the area, encouraging more college foot traffic. 

In order to attract more college student customers, I introduced the #TicketTuesday campaign in 2016. The idea took off and continues to receive positive feedback.